Digital Communications Officer

JOB PURPOSE

Under the general direction of the Director, Public Education & Public Relations and liaising with internal and external stakeholders, the incumbent will leverage the power of digital promotions and The TBL’s communications strategy to raise brand awareness and stimulate increase in services provided to business interests locally, regionally and internationally. 

This role will lead on managing and enhancing The TBL’s digital assets as well as developing The TBL’s image via the website and social media channels through a robust digital media management programme. 

KEY OUTPUTS

• Digital media strategy 
• Annual social media content plan 
• Monthly social media content calendar (16 – 18 posts per month)
• Monthly and annual social media reports 
• Monthly social media sponsored advertisements. 
• Animations, feature videos and audio recordings 
• Layout/graphics for electronic (special reports, brochures, booklets, flyers, posters, newsletters, press kits) and print materials. 
• Layout/graphics for press releases, messages, clarifications and briefs.
• Layout/graphics to enhance TBL’s branding at seminars, expos, exhibitions, special events and special projects. 
• Layout/graphic design for The TBL’s annual report 
• PowerPoint Presentations 
• Website updates 

KEY RESPONSIBILITIES

The incumbent is expected to perform a range of digital duties that are necessary to effectively support the departments and by extension the organization’s programmes. These include but are not limited to the following: 

Technical 

• Researches and acquires existing rates for proposed activities and contribute to the development of the Public Education & Public Relations’ strategic & operational plans, budget and justification for review by the Director, Public Education & Public Relations. 
• Develops an Individual Work Plan which is in alignment to the overall Operational Plan for the Department to support performance evaluation. 
• Develops TBL’s Digital Media strategy. 
• Prepares the layout/ design of The TBL’s annual report for review and feedback by the Director, Public Education & Public Relations. 
• Leads the content calendar development process (including approvals) which should result in increased brand awareness, engagement levels and follower growth across all digital platforms. 
• Leads the generation, creation, scheduling and supervision of engaging, creative and informative organic content across all major social media platforms.
• Develops and maintains a robust and innovative social media programme which includes organic and paid social media posts. 
• Provides live digital coverage of events/activities that TBL spearheads or participates in through tweets/photos/videos. 
• Actively monitors social media platforms and responds promptly and appropriately to comments, messages, direct messages and identifies issues that require escalation. 
• Spearheads an on-brand and integrated-marketing approach to content (working across all channels), whilst managing customer/stakeholder expectations as appropriate. 
• Prepares monthly and annual social media analytics report that captures engagement - impressions, reach, frequency, and likes. 
• Coordinates aesthetically appealing and engaging PowerPoint presentations to stakeholders in person or online, as needed. 
• Designs informational material such as special reports, brochures, booklets, flyers, posters, newsletters, press kits and any other such promotional material for dissemination to staff, customers and stakeholders. 
• Designs TBL’s annual e-newsletters and dissemination to customers and stakeholders. 
• Designs monthly email graphics to be disseminated via Mailchimp or any other suitable platform to customers and stakeholders. 
• Utilize information from email marketing databases to disseminate monthly advisories or notifications to customers. 
• Prepares press bites when requested for distribution to visiting journalists and other interest groups. 
• Maintains up-to-date professional quality photographs for publication, when necessary. 
• Supervises updates and makes edits to The TBL website in an agile manner that showcases current information to the various publics. 
• Oversees the digital maintenance of The TBL app. 
• Facilitates internal communication relating to the updating of email signatures and the editing/ printing of business cards. 
• Directs the creative design for internal communications, in collaboration with other teams and the Heads of Departments/Directors of various units (e.g. Export Certification, Licensing Certification & Enforcement, Information Systems & Records Management and Human Resource Management & Administration). 
• Leads the creative design of interactive, engaging and on-brand PowerPoint presentations for the TBL. 
• Keeps abreast of emerging digital media and web technologies. 

Administrative 

• Analyzes the impact of social media activity through the use of an appropriate analytics software/programme to generate monthly and annual reports that provide a detailed assessment. 
• Assesses the performance of social media platforms and applies the ‘test, learn, refine’ approach for future improvements. 
• Contributes to the documentation system for the Unit by maintaining the document classification, filing, storage and retrieval system as well as the security of reports, contracts, confidential files and documents. 
• Oversees the procurement of various goods and services relating to the execution of core responsibilities. 

Other Responsibilities 

• Executes any other duties that may be assigned from time to time by the Director, Public Education & Public Relations. 

PERFORMANCE STANDARDS

• Social media content is developed and scheduled according to established guidelines. 
• Digital content is prepared and scheduled according to established deadlines. Copies for various types of artwork, digital designs and print designs (including brochures, booklets, flyers, posters, newsletters etc.) are produced in a timely manner. 
• The TBL website is current, appealing and relevant. 
• The TBL App is current, appealing and relevant. 
• Annual report designs are aesthetically prepared. 
• Internal communication materials are produced according to established guidelines. 

REQUIRED COMPETENCIES

CORE COMPETENCIES 

• Excellent written communication skills for business, the web and social media.
• Excellent oral communication skills 
• Deep understanding of digital communications 
• Knowledge of web and multimedia communications 
• Excellent information gathering, research and analytical skills 
• Strong teamwork skills 
• Excellent planning, organization and time management skills 
• High level of confidentiality 
• Strong use of initiative and adaptability 
• Highly effective in utilizing tact and diplomacy 
• Integrity and ethics exercised in the performance of duties 

TECHNICAL COMPETENCIES  

• Highly efficient in the use of graphic design software such as the as the Adobe Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Creative Studio, Final Cut Pro and other technologies (such as Microsoft office suite, database management, video conferencing applications) 
• Expert knowledge in programme languages (such as C, Java, Visual Basic, etc.)
• Experience with app development and management 
• Training/ certification in social media management 
• Highly results-oriented 
• Excellent understanding of the social media landscape end-to-end Ability to multi-task effectively to meet critical deadlines with minimal supervision
• Excellent knowledge of modern social media practices and techniques Highly enthusiastic, creative and innovative 
• Strong ability to work under pressure 
• Sound negotiation and problem solving skills 
• Ability to think strategically and pay keen attention to details

MINIMUM REQUIRED EDUCATION AND EXPERIENCE

• Bachelor of Arts (BA) in Digital Media Production, Integrated Marketing Communication, Media & Communications, Fine Arts, Communication Arts & Technology, Communication Studies or related field, from a recognized institution, AND 
• Four (4) years’ post qualification experience in a similar position conceptualizing, designing, developing and evaluating social media content and other digital products 

SPECIAL CONDITIONS ASSOCIATED WITH THE JOB

• Must own and operate a reliable motor vehicle. 
• Typical office environment with on-going interactions with critical stakeholders and meeting tight deadlines which will result in a high degree of pressure, on occasions. 
• May be required to work beyond normal working hours, weekends and public holidays. 
• Will be required to travel locally to capture photo and video footage at conferences, seminars, meetings, expos and other out of office activities.
• Normal physical demands. 

AUTHORITY 

• Will have access to confidential information.