Manager, Sales and Marketing (GMG/SEG 2)

Job Purpose

The Sales and Marketing Manager is responsible for researching and developing marketing opportunities, as well as planning and implementing sales and marketing campaigns to meet the revenue growth targets of the Postal Corporation of Jamaica (PostCorp) in keeping with its mandate.The incumbent is responsible for ensuring that the organization maintains and gains a competitive and innovative edge by maximizing sales potential. 

Key Responsibilities

Management/Administrative: 

• Manages the annual sales and marketing budget, as well as analyzing Actuals to Budget on a monthly basis; 
• Participates in the Strategic and Operational Planning of the Organization; Develop Work Plans for direct report; 
• Attends Departmental meetings, conferences and seminars as instructed by the Director, Commercial Services and Marketing; 
• Guide the day-to-day activities of the Marketing Team; 
• Provide tools and materials to enable the Sales Team to function effectively. 

Technical/Professional: 

• Plans and executes a sales and marketing strategy for the Organization, consistent with new and existing products or service to expands PostCorp’s customer base and ensure its strong presence; 
• Develops and executes sales and marketing strategies and plans to communicate the benefits of products and services to prospective customers; 
• Reviews changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary; 
• Liaises with individual Units to ensure brand consistency and increased sales;
• Develops a brand strategy in keeping with the organization’s objectives;
• Sets and administers an annual sales and marketing budget; 
• Manages and refines the organization’s social media presence; 
• Manages and measures marketing campaign costs; 
• Develops and maintains daily, weekly, monthly and quarterly reports and key Performance Indicators; 
• Utilizes data for marketing campaigns, interrogating the Organization’s databases and external data; 
• Assists with identifying new business opportunities and communicate same to Supervisor.
• Conducts market research studies and make presentations; 
• Negotiate with media agencies and secure agreements on the production of promotional materials; 
• Identifies emerging markets and market shifts while being fully aware of new products and competition status; 
• Monitors the sales cycle to ensure that activities are on track and or aligned to the business plan; 
• Establishes and achieves sales goals, metric and milestones.  
• Tracks and reports on progress and success; 
• Defines and delivers techniques to improve the performance for sales management;
• Pitches capabilities and communicates unique selling proposition based on prospect’s needs and PostCorp’s solutions; 
• Refines customer segmentation, assist regional management and direct reports to create a plan to enhance sales and customer engagement/acquisition processes at the local level; 
• Participates in cross-functional teams on strategic projects; 
• Develops entry level staff into valuable sales officers; 
• Addresses customers’ issues/ queries or concerns; 
• Creates and customizes presentations and other sales materials; 
• Performs any other related duties as directed by the Director, Commercial Service and Marketing.

Human Resources: 

• Monitors and evaluates the performance of direct report and recommends corrective actions where necessary; 
• Provides leadership and guidance to direct reports through effective planning, delegation, communication, training, mentoring and coaching; 
• Establishes and maintains a system that fosters a culture of teamwork, employee empowerment and commitment to Entity’s goals; 
• Fosters an atmosphere of trust, high ethical and confidentiality standards. 

Required Knowledge, Skills and Competencies 

• Sound knowledge of business and management principles involved in strategic planning, resource allocation and production methods. 
• Sound knowledge of principles and methods for showing, promoting and selling products or services 
• Proficiency in Microsoft Office suite and other programme applications appropriate to assigned responsibilities; 
• Good knowledge of Government/Department’s Policies and Procedures
• Knowledge of Records Management principles and practices 
• Knowledge of Industry best practices  
• Knowledge of the PostCorp products and Services  
• Knowledge of Government policies and practices 
• Good knowledge of the Post Office Act, Universal Postal Union Guidelines and Customs Act and Regulations. 

Core: 

• Good Oral Communication and Written skills  
• Good Customer and Quality Focus 
• Methodical 
• Problem Solving & Decision Making skills  
• Teamwork and Co-operation  
• Impact and Influence and Initiative 
• Goal/Results Oriented  
• High level of Integrity 
• Compliance and Adaptability 
• Excellent Interpersonal Skills 

Functional/Technical: 

• Strategic Vision; 
• Financial and Business Acumen; 
• Analytical Thinking Skills; 
• Use of Technology; 
• Planning & Organizing Skills; 
• People Management and Leadership 
• Managing Partnership and Change Management 
• Ability to Manage the Client Interface and External Relationship 

Minimum Required Qualification and Experience 

• BSc degree in Sales and Marketing, Business Administration or related field with 4 years’ experience in the industry with proven work experience in the field. 

Special Conditions Associated with the Job 

• Must be able to lift up to 50 lbs. on occasion.  
• Must be able to pack and assemble tradeshow booth. 
• Must be willing to travel a few times per year (< 5% travel) and work overtime when required 
• Regular travelling locally.

Please note that only shortlisted applicants will be contacted.