Marketing and Communications Officer (GMG/SEG 2), Jamaica National Agency for Accreditation

Job Purpose

Under the direction of the Director, Strategic Planning, Business Development and Promotions, the Marketing and Communications Officer has responsibility for planning, designing, organizing, implementing, and monitoring the Agency’s Marketing, Communications, and Public Relations initiatives in order to apprise clients, other stakeholders and the general public locally and regionally of the Agency’s programmes and services.

Key Responsibilities

• Plans all marketing, communications and public relations activities and develops materials including publications;
• Establishes media relations and develops strategies to acquire clients, upsells to existing clients and promotes the Agency;
• Exercises responsibility for editorial direction, design, production, and distribution of all organization publications;
• Co-ordinates media interest in the Organization and ensures regular contact with target media. Drafts Press Releases and appropriate responses to media enquiries;
• Acts  as  the  organization’s  representative  with  the  media  and  builds  dialogue  with Journalists as authorized;
• Conducts relevant market research, oversees, and monitors trends;
• Leads projects as assigned, such as cause-related marketing and special events;
• Manages the Agency’s corporate image in the public domain by:
  • Planning and organizing the design and production of materials for staging the Agency’s events;
  • Implementing and maintaining the Agency’s corporate style in all written communication;
  • Co-ordinating the appearance of all Organization print and electronic material such as Letterheads, use of logo, brochures, etc.
• Develops and manages client communication tools by
  • Ensuring the Agency’s website and social/professional media pages are current and reflect the preferred corporate image
  • Organizing marketing materials and logistics in keeping with the nature of events;
• Prepares speeches and presentations for the CEO, Directors, and Managers;
• Develops short- and long-term plans and budgets for the marketing/communications/public relations programme and its activities, monitors progress, assures adherence, and evaluates performance;
• Develops, implements, and monitors systems and procedures necessary for the smooth operation of the Marketing/Communications/Public Relations Function;
• Works with senior staff, other permanent and temporary staff to develop and maintain a strategic perspective based on marketplace and customer/stakeholder needs and satisfaction;
• Acts as an Internal Consultant on Communications and Public Relations issues.

Required Knowledge, Skills, and Competencies

• Excellent knowledge of marketing, public relations and communications strategies, approaches, tools, and methodologies.
• Sound knowledge of Government’s communication policies and protocols.
• Knowledge of the local media landscape.
• Demonstrated skills in and knowledge of the design and execution of marketing, communications, and public relations activities.
• Strong, creative, strategic, analytical, and personal sales skills.
• Basic understanding of developing and managing budgets.
• Demonstrated success in writing press releases, making presentations and negotiating with media.
• Ability to oversee the design and production of print materials and publications.
• Knowledge of basic graphics and page layout.
• Ability to manage multiple projects at a time.
• Excellent oral and written communication skills.
• Excellent customer service and quality focus skills
• Excellent team building and co-operation skills
• Excellent planning, networking, and organizing skills.
• Excellent interpersonal and people management skills.

Minimum Required Qualification and Experience

• Bachelor of Arts degree in Mass Communications, Journalism, Marketing, or equivalent qualifications.
• Four (4) years experience in a comparable working environment.

Please note that only shortlisted applicants will be contacted.