Marketing Officer

JOB PURPOSE

Reporting to the Manager, Corporate Services /Communications & Customer Service Branch, the Marketing Officer will be responsible for assisting in the conceptualizing, developing and guiding the organization's marketing and public relations strategy to meet agreed organizational objectives. 

MAJOR DUTIES AND RESPONSIBILITIES:

• Assist in identifying, developing, and evaluating marketing and public relations strategy based on knowledge of objectives and market characteristics.
• Participate or lead in the development of marketing plans and supporting budget.
• Arrange for the effective distribution of marketing materials and public relations materials
• Participate in the planning, designing and production of all corporate marketing and public relations materials
• Assist with the development of content and messaging for advertising and promotion.
• Assist in proactively seeking sales opportunities through (direct) marketing and promotion.
• Evaluate advertising and promotion programmes for compatibility with organizational mandate.
• Participate in coordinating marketing activities and policies to promote services
• Compile catalogues describing service offerings.
• Assist in the effective promotion of the organization on all online and social media platforms.
• Analyze business developments and monitor market trends.
• Assist in the selection of products and accessories to be displayed at trade or special production shows
• Establish and maintain current client and potential client relationships and database
• Assist in ensuring that the proper procedures for marketing activities are maintained.
• Participate in developing and implementation of market surveys and research, analyze results and provide report and recommendations to Manager, Corporate Services /Communications & Customer Service Branch.
• Develop and maintain a corporate marketing events calendar.
• Develop pricing strategies which balances the BSJ's objectives with customer satisfaction. 

MINIMUM EDUCATIONAL REQUIREMENTS:

• BSc. in Marketing or BSc. Business Administration/Management Studies with a major in Marketing
• Computer Literate in Microsoft Office 

EXPERIENCE:

• At least two (2) years working experience in a similar capacity
• Proven track record of carrying out successful marketing campaigns.
• Designing short and long term strategic marketing plans
• Demonstrated project management skill and experience
• Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives 

KNOWLEDGE SKILLS AND ABILITIES:

• Knowledge of principles and methods for displaying, promoting, and selling products or services
• This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• A strong understanding of customer and market dynamics and requirements.
• High level of computer literacy with spreadsheets, word processing, publishing and database software.
• Demonstrated problem-solving skills including the ability to apply independent judgment, discretion and initiative to address problems and develop solutions.
• Excellent interpersonal skills — dealing with diverse personality types, tolerance.
• Advanced oral, written and public communication skills
• Ability to work independently and manage several projects simultaneously
• Ability to conduct research into, review and analyze information related to the preparation of public relations, marketing plans and budgets
• Proven ability to adapt to changes in the work environment, manage competing demands and deal with frequent change, delays or unexpected events 

Please note, that while that while we appreciate all applications, only shortlisted applications will be contacted.