About Digicel
Digicel is a leading digital connectivity and communications provider, delivering modern wireless and fibre networks across 25 markets in the Caribbean, Central and South America. Serving nine million customers through mobile, home, and business solutions, we play a critical role in enabling economic participation and digital inclusion in the region. Our commitment to strong governance, inclusive access, and long-term value creation is embedded in how we operate every day. Backed by our DIGI values - Diversity, Integrity, Growth, and Innovation - our 5,000 employees are focused on driving impact for the customers, communities, and countries we serve.
Visit www.digicelgroup.com for more.
Primary objective of the job:
- Drive Diaspora revenue growth into assigned Digicel markets across the Caribbean and Central America
- Partner with in-market and Diaspora Commercial teams to execute Diaspora initiatives that support revenue and subscriber targets
- Monitor and improve commercial performance through disciplined tracking of subscriber growth, transaction volume, and revenue per customer
- Analyze market and performance data to identify gaps and support timely corrective commercial actions.
- Conduct ongoing competitor analysis and provide insights to strengthen Diaspora performance and response actions
- Coordinate rollout of campaigns, lifecycle initiatives and promotional activity impacting Diaspora performance
Main Duties and Responsibilities:
- Drive execution of Diaspora commercial plans for assigned Digicel markets
- Monitor daily and weekly revenue and subscriber trends and identify performance gaps
- Liaise closely with in-market and Diaspora Commercial teams to align on growth priorities
- Support implementation of offers, pricing initiatives, and tactical campaigns aligned to market needs
- Track active subscriber growth and support reactivation of dormant customers
- Monitor churn trends and coordinate mitigation initiatives with relevant teams
- Analyze key commercial drivers including transaction volume, frequency, and revenue per customer, and support actions to improve performance.
- Coordinate execution of Diaspora campaigns and ensure timely market rollout
- Monitor campaign performance and assess impact on revenue and subscriber growth
- Conduct ongoing structured competitor monitoring and provide clear summaries of pricing, offers, and market activity
- Prepare weekly and monthly commercial performance reports and variance analysis for management and market teams
- Escalate commercial or operational risks impacting Diaspora revenue delivery
Qualifications and Experience Required:
- Bachelor’s degree in Business Administration, or equivalent;
- 2+ years’ Commercial experience in telecommunications, remittance or related field;
- Strong leadership, people management and relationship management skills;
- Strong communication and analytical skills;
- Proven track record of driving results in a fast-paced and constantly changing environment;
- Understanding of Caribbean and Latin American Diaspora required;
- Strong communicator with exceptional written and verbal communications skills
- Flexible and resilient to excel in a fast moving industry
- Hands-on
- Experience in or affinity with CALA markets
DISCLAIMER:
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may, and probably will be asked to perform other duties as required. Each employee, regardless of classification, is required to maintain a safe, orderly and clean workplace, using safety precautions and observing safety rules at all times.
